Market Intelligence

Business Analytics & Reporting for Martial Arts Schools

Ditch the gut feelings. Sport School Manager gives you the precise data you need to identify trends, project growth, and plug holes in your student retention.

Comprehensive analytics dashboard showing enrollment trends

The Core Performance Metrics for Proactive School Owners

Professional-grade intelligence for proactive school owners.

Headcount Analytics

Break down your active student count by program, age group, or rank. See exactly who is training and who is on hold.

Enrollment Trends

Visualize your acquisitions over time. Which marketing campaigns are bringing in the most new sign-ups?

Financial Insights

Track every dollar. Monitor upcoming billing cycles, successful payments, and pending payments in real-time.

New: Owner Dashboard

Weekly Numbers for Every School, Summarised for the Company

Company owners get one row per school with the weekly scoreboard: rolling revenue, active and autopay members, leads (paid vs organic), advertising spend and cost per lead, intro and membership sales with conversion %, rollovers and visits — plus a company total at the bottom.

  • Pick this week, last week, a month or a custom From/To range — weeks older than your stored history are calculated on the spot.
  • Every tile shows the previous equal-length period alongside it, so you see the trend, not just the number.
  • Record weekly ad spend per school (Meta, Google, other) and the dashboard turns it into cost per lead.
  • Switch between Table and Trend views, then export the whole thing to Excel or CSV.
  • Every tile and column has a small ⓘ explaining exactly where the number comes from.
Owner Dashboard in Sport School Manager showing weekly revenue, active members, leads, membership sales, conversion and rollover percentages per school, with a period picker and Excel/CSV export
Membership Health

Set KPI Targets per School. See Green, Yellow or Red Every Morning.

Track the KPIs that matter — Active Members, Net Growth, Retention, Cancellations and Win Backs. Turn each one on or off, show it as a number or a percentage, and give it a monthly target.

Dashboard widget

Target, actual and a traffic-light dot for every enabled KPI — green on target, yellow close, red off track.

Package conversions

The Membership Health report shows which packages new members convert to — Bronze, Silver, Gold — with counts and shares.

Automatic monthly summaries

At month end the system stores each KPI's target, result and status, so you can report performance month by month.

Backdated status changes

Record the real quit or hold date and the KPIs count the student in the month it actually happened.

Membership Health KPI report comparing each KPI target with the actual result, such as Active Members target +1% versus actual 26%, alongside membership package conversions

Know Where Members Come From — and Why They Leave

Every number on the Net Memberships report has the people behind it one click away.

Net Memberships report showing total leads, sign-ups from leads, conversion rate, students on hold and direct sign-ups for a selected date range, with Show Details drill-down

Net Memberships Drill-Down

Press Show Details on any stat card to open the list of people behind that number — who joined as a lead, who became a student, who went on hold.

Churn & Retention

Monthly Churn Rate and Retention Rate for the selected period, plus a toggle to attribute conversions to the month the lead was created or the month they signed up.

Referral Report

Capture how members found you — Facebook, Instagram, Google, Friend / Referral, Walk-in, Flyer, Event — and see each source's count and share for any date range.

SMS Report

Every text your school sent — recipient, time, message and segments used — with sent, failed and remaining allowance at a glance.

Money Reports

Who Owes, Who Has Credit, and What Came In

The Student Balances report lists every student with transactions — total credit, total debit and net balance — defaulting to active students who currently owe money. Tick the ones you want and press Send payment reminder: each gets an email with their own outstanding amount.

  • Payments report with From / To date pickers — the range lives in the URL so the view is shareable.
  • Outstanding, available credit, total charged and total received summarised at the top.
  • Available credit includes the Stripe customer balance for Stripe-connected schools.
  • Printable invoices and receipts straight from a student profile.
Student Balances report listing students who owe money with total owed and total credit, filters, per-student checkboxes and a Send payment reminder button

A Dashboard You Arrange Yourself

Drag widgets into the order you want, hide the ones you don't need, and bring them back from the Manage Widgets panel. Your layout is remembered for you.

  • Membership Health traffic lights
  • Students without Membership
  • Duplicate Stripe Subscriptions
  • Total Members and Total Students
Main Sport School Manager dashboard with configurable widgets including Duplicate Stripe Subscriptions, KPI Membership Health, Students without Membership and Total Members

Automate Your School Reporting Today

Every report above is included in the $89 USD/month flat fee — free for up to 20 students, with a 90-day free trial.

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